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PSA Academies & Data Shield agree exciting new 2 year ‘High Performance’ sponsorship

By November 11, 2019January 26th, 2020No Comments

PSA Academies & Data Shield agree exciting new 2 year ‘High Performance Sponsor’ deal

Friday, 8th November 2019

PSA Academies and leading UK-based multi-vendor Storage Area Networks and Data Centre Connectivity Support provider Data Shield have announced a two-year deal that will see Data Shield act as sponsor of the high-performance programme content in the PSA Rugby Academies taking place in the UK, Ireland & France in 2020 and 2021.

Watch PSA Academies Chairman Philippe Saint-Andre Welcome Data-Shield As High-Performance Sponsors

The market-leading rugby development camps, which are set to more than double in size in 2020 after a fantastic 2019 (rated ‘Excellent’ by our customers on Trustpilot), will be taking place in a range of leading venues across July & August.

This sponsorship will allow us to build our investment in the unique high-performance content that drives our personalised player development approach, adding more leading experts in sports science, performance and development to the existing team that includes top partners Titan Wellness and Tackle Your Feelings plus leading experts like Cathal Sheridan, Jonny Holland and Breiffne O’Donnell.

It will also enable us to provide the programme tools and information for our ambitious 10 to 16-year-old players to maximise their learning and enjoyment of the Academy programmes, within our C.A.R.D.S. (Creativity, Awareness, Resilience, Decision Making & Self Organisation) framework.

Speaking about the exciting new partnership today, Johne Murphy, Rugby & Sales Director for PSA Academies said; “We’re delighted to have Data Shield come on board as our High-Performance Sponsor for the next two years. With their brand commitment to security, performance and tech innovation, Data Shield are the perfect partners to help us to really move the bar in this area. Furthermore, by supporting us at this important stage, Cliff, Rebekah and all the Data Shield team have given us a fantastic opportunity to invest in our game-changing Academy programme content, giving our players an even better opportunity to maximise their potential in the future.”

On behalf of Data Shield, CEO and founder Cliff Hutchings said; “The High-Performance Sponsorship with PSA Academies offers us a great chance to showcase not only the Data Shield brand but also to bring to life our values as a company. We love what the PSA Academies team are delivering in terms of an innovative and unique high-performance development experience for young rugby players, so we’re looking forward to being at the centre of that for the next 2 years.”

For more information on Data-Shield, please visit