Skip to main content
BlogRugby Academies

PSA Academies & Irish Biltong agree 2019 Irish Rugby Academies partnership

By June 17, 2019No Comments

PSA Academies and multiple award-winning Irish sports nutrition brand Irish Biltong have announced an exciting new partnership for the 2019 PSA Rugby Academies taking place across Ireland this summer.

The market leading high performance camps, which are set to more than double in size in 2019, will be taking place at Roscrea from 7th-12th July, Limerick from 14th-19th July, Kilkenny from 11th-16th August and Westmeath from 18th-23rd August. With over 350 players already booked in, from more than 42 Irish club and school sides plus seven overseas countries, the demand for the unique rugby and personal development Academy experience on offer has never been clearer.

As part of the partnership deal announced earlier today, the PSA Academies Healthy Academy Pop Up Shop, a popular feature at the camps, will see the Irish Biltong range stocked exclusively within the meat snack category.  In addition, the brand will feature on the Academy Player kit and within the Sports Nutrition module content delivered at the Academy by leading experts Titan Wellness.

Speaking about the exciting new partnership today, Johne Murphy, Rugby & Sales Director UK/Ireland for PSA Academies said; “We’re delighted to have Irish Biltong join our select list of key nutrition partner brands for this summer’s Irish Rugby Academies. Noreen and her team have always shown an award-winning commitment to clean, nutritious sports snacks and we’ve enjoyed a great relationship with the brand right from the launch of the PSA Academies business.  This summer, we’re looking forward to featuring Irish Biltong in our Healthy Academy Pop Up Shop and as part of the important sports nutrition content included in our Academy programme.”

On behalf of The Irish Biltong Company Ltd., CEO and founder Noreen Doyle said; “The partnership with PSA Academies offers us a great chance to introduce serious young rugby players to the role that our nutritious, 100% Irish beef protein snacks can play as part of a balanced sports performance diet. We love what the PSA Academies team are delivering in terms of an overall holistic rugby and personal development experience, so we’re delighted to join forces for an exciting summer of activity.”

For more information regarding this partnership and/or the PSA Rugby Academies this summer, please visit, contact us via or call us on freephone 1800 938772.